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Business Issues

Business Issues

 

 

The Issues section has a lot going on that you may not notice at first.  The top twenty issues based on your prospects industry, their market performance, their triggered news, and your aligned solutions are listed here.  You can click on any issue to see its details, including specific triggered news, your aligned solutions, and any sales or marketing assets that have been tagged to this issue.  You can confirm that this issue is real for your account by clicking a single button.  You can also confirm issues right from the original list.

 

If you have confirmed issues, you can click on the pie chart to see a “relative impact distribution” to see where solving the confirmed issues will have the biggest impact on the prospect.

 

You can also view the executives who would most likely be interested in addressing the confirmed issues by clicking on the people icon.  You can click on the people to get more insight but I’ll cover that a little later.